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Programmatic Buying is Transforming the Television Advertising Market Advertising

Programmatic Buying is Transforming the Television Advertising Market

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes.…
Alaniz
July 27, 2018
online-ad-alaniz
Ads Are Not Enough: Why You Need A Customer Engagement Strategy AdvertisingDigital Marketing

Ads Are Not Enough: Why You Need A Customer Engagement Strategy

Digital marketing, mobile technology, and social networking have opened up powerful new advertising channels. It is possible to target like never before--by demographics, real-time location, and behavior, likes and dislikes, and just about any other preference people identify on their social networking accounts. That’s great--a direct channel to very specific…
Alaniz
September 27, 2016
programmatic-tv
Programmatic Advertising for TV Drives Transparency for Buyers Advertising

Programmatic Advertising for TV Drives Transparency for Buyers

Programmatic advertising has emerged as a potentially powerful, automated system for buying digital ads. You enter your target demographic, budget and other information and software would scan inventory and give you a list of options. In a nutshell, programmatic advertising automates the decision-making process of where ads are placed, using…
Alaniz
August 16, 2016