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Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!
Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic! AdvertisingDigital MarketingGuide to PRInbound MarketingNewsPR TechPublic Relations

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and…
Alaniz
July 15, 2014
Marketing Company vs. Advertising Agency - Which is Best for you?
Marketing Company vs. Advertising Agency – Which is Best for you? AdvertisingDigital MarketingInbound Marketing

Marketing Company vs. Advertising Agency – Which is Best for you?

If you're confused about the difference between a marketing company and advertising agency, it might be a good idea to look at some of the main differences between the two. Check out our article on how to qualify a digital marketing agency with a Digital Marketing Agency Checklist. An advertising…
Alaniz
May 17, 2014
Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy
Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy AdvertisingHispanic MarketingStrategy

Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy

The Latino market offers a tremendous opportunity for brands in the United States. According to the Census Bureau, the Latino or Hispanic population in the U.S. is 53 million people strong. From 2003 to 2012, U.S. spending on Hispanic media tripled from $2.8 billion to $7.9 billion, with the majority…
Roxanne
May 6, 2014