Strategy

An accountant I know likes to say, “I don’t sell tax returns, I sell peace of mind.” He had a good grasp on why people hire CPAs. They want to be confident that their taxes are done right and that they won’t be audited down the road. What Are You…

Manufacturing companies aren’t known for their marketing prowess. Many have dull, industrial looking websites, filled with technical information about things like equipment, processes, packaging systems, and quality control. It’s all good information, but not marketing information. Here are the typical mistakes manufacturing companies make when it comes to marketing, along…

When most people think of successful entrepreneurs, they think of people like Steve Jobs and Richard Branson--people with giant visions, supreme confidence, and a whole lot of guts who set out to start companies that would transform business and society. They had grand plans and built huge companies to carry…

Startups are typified by big ambitions with small marketing budgets, and with few employees wearing many hats. Here are some marketing tips that don’t have to cost a bundle, and that can drive efficiency from expert bloggers around the web. This is by no means exhaustive or a blueprint for…

If you’re starting a new business and are starting to consider how to approach marking your business, it is important to answer this question: is your business a startup or a small business? Of course, technically, you’re both. You’re small because your new, and you’re a startup because you’re just…

There are lots of reasons to blog. SEO is the most common reason—companies start blogs to get found by the people searching for the kinds of solutions they offer. Another reason to blog is to establish a company as a thought leader—to be perceived as a leader in your industry.…