Strategy Archives - Page 5 of 8

Strategy

List Building for Startups: How to Build an Email List from Zero

When you’re launching a new product or company, it helps to have people to launch it to. One of the challenges new companies face is building a credible email list. After all, most marketing experts agree that email remains one of the most productive ways for companies to communicate with…

AlanizAugust 29, 2016

Lead Gen Strategy

5 Tips to Write the Best Blog in Your Industry

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. I wrote my first blog for a startup company that made manufacturing equipment for the medical device industry. It was a special kind of laser--called ultrafast--that was the first product of its kind and could make…

AlanizAugust 26, 2016

Strategy

Best Blog Titles for Search

We regularly review the performance of all of our web pages--how many views they get, how much time people spend on the pages, how efficiently the pages convert anonymous visitors to contacts, contacts to marketing qualified leads, marketing qualified leads to sales qualified leads, etc. Over the past several months,…

AlanizAugust 25, 2016

Strategy

Building Email Lists for Startups: Best Practices

If you’re starting a new company, you’ll most likely want to build an email list of contacts so that you can communicate with customers and potential customers. Email marketing remains one of the most effective tools for online marketing. With tightening spam laws and restrictions, it is important to know…

AlanizAugust 23, 2016

Strategy

Grammarly: Your Editing Go-To

Ever since I can remember, I’ve had a passion for writing and editing. It always came easy to me, grammar just made sense. I have always been the go-to for editing content. But I’ve learned that no matter how easy grammar may be to some, you will miss mistakes. There…

AlanizAugust 18, 2016

Strategy

Why HubSpot is Worth the Cost for Startups

Prior to joining an agency the helps clients launch new businesses, I spent years as a marketing communications manager at multiple tech startups. Most delay investing in marketing programs until they are about to launch, preferring to remain in “stealth” mode to keep competitors in the dark about specific plans.…

AlanizAugust 17, 2016

Strategy

The Best Content Offers: The Right Offer at the Right Time

Calls to action (CTAs) are the buttons and links that open landing pages where people give you their contact information in exchange for some helpful content you are offering. CTAs are a form of lead generation, converting anonymous website visitors into known contacts, and nurturing known contacts into leads on…

AlanizAugust 16, 2016

Strategy

Marketing Budget Without Strategy? Huh?

A 2015 survey of 55 startup companies found that 58 percent plan to spend 75 percent or more of their marketing budget on digital marketing, yet 71 percent have no documented digital marketing strategy. Huh? Let’s try that again. 58 percent of startups will spend 75 percent of their marketing budget…

AlanizAugust 3, 2016

Inbound Marketing Lead Gen Strategy

Marketing Automation Cost: HubSpot, Infusionsoft, and SharpSpring

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Marketing automation is growing in popularity as consumers and businesses increasingly search online before contacting a supplier. Optimizing web content for search, creating landing pages and calls to action, building lead nurturing and follow up emails…

AlanizJuly 22, 2016

Strategy

Digital Marketing: Best Bet for Manufacturing Equipment Makers

The manufacturing industry is not the sexiest business in the world. Manufacturers buy big, boring equipment. The equipment is also really expensive and represents a huge market. According to market research by IBIS World, the industrial machinery, and equipment wholesale market is $247 billion in the U.S alone. Smart manufacturing…

AlanizJuly 28, 2016

Strategy

List Building for Startups: How to Build an Email List from Zero

5 Tips to Write the Best Blog in Your Industry

Best Blog Titles for Search

Building Email Lists for Startups: Best Practices

Grammarly: Your Editing Go-To

Why HubSpot is Worth the Cost for Startups

The Best Content Offers: The Right Offer at the Right Time

Marketing Budget Without Strategy? Huh?

Marketing Automation Cost: HubSpot, Infusionsoft, and SharpSpring

Digital Marketing: Best Bet for Manufacturing Equipment Makers

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com

Strategy

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945 (415) 892-5252 | info@alanizmarketing.com

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com