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Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers
Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers Hispanic MarketingStrategy

Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers

With a population of 56 million and a growth rate of 163 percent, the Hispanic market can hardly be considered “niche” any longer. Smart companies are building Hispanic marketing into their plans and budgets, with campaigns that mirror the strategy and tactics of so-called mainstream marketing efforts. Even smarter companies…
Alaniz
November 20, 2015
Superniche: Why it's easier for obscure products to get found online
Superniche: Why it’s easier for obscure products to get found online Digital MarketingInbound MarketingStrategy

Superniche: Why it’s easier for obscure products to get found online

The more obscure your product is, the easier it is to get found online. Yes, it’s true. Doesn’t make sense, does it? Let me explain. I learned this working for a company that makes very sophisticated lasers for manufacturing extremely small parts. We’re talking parts with features smaller in diameter…
Alaniz
October 9, 2015
Google-gaming vs Quality Content
Google-Gaming vs. Quality Content: Which is More Important? Content MarketingDigital MarketingInbound MarketingStrategy

Google-Gaming vs. Quality Content: Which is More Important?

In August, marketing software maker Adestra released its 2015 Subject Line Analysis Report. According to the report, the company analyzed 3 billion emails to find “The 10 Best (and Worst) Performing Words in Email Subject Lines.” It found that best performing subject lines are those that contain the words “thank…
Alaniz
October 9, 2015
How Agile can help a marketing agency and its clients
How Agile Can Help A Marketing Agency And Its Clients Digital MarketingStrategyWeb Development

How Agile Can Help A Marketing Agency And Its Clients

Digital marketing agencies can feel like a three ring circus. You have multiple clients accessing multiple services--PR, advertising, content marketing, inbound marketing, website development, graphic design and more. OK that’s more than three rings. Keeping projects on time, on budget, and on scope, and delivering great work that helps clients’…
Alaniz
September 21, 2015