Strategy

I’m sorry, but no one cares about your experience. OK, I am exaggerating to make a point. Companies like to talk about how long they have been in business, or about how many cumulative years of experience their team has under its collective belt. “60 years of combined experience;” “serving…

Many people will tell you that social networking has transformed marketing by enabling businesses to take their messages and their products directly to customers. But you could argue that TV, radio and traditional print advertising do the same—audiences segment themselves based on interests, income and other demographics and media companies…