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The U.S. Federal CAN-SPAM laws require commercial emails to follow certain guidelines. These are pretty easy to follow, and they make sense, too. The guidelines are set by the FTC. Best practices and a basic understanding of the law will ensure your business email follows all legal regulations, and reaches…

This is the second in a series of articles about email marketing strategies and best practices. See the first article: Why You Should Use Email Marketing.

HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced last week. The integration is key for HootSuite — which previously only supported LinkedIn profiles — in evolving side-by-side with its main user base: social media marketers. LinkedIn is quickly coming into its own in the…

This article was originally posted on the SocialMediaExaminer.com website on Oct 10, 2011.

The 2012 B2B Marketing Benchmark Report is a comprehensive reference guide containing more than 150 charts with analytical commentary. More than 1,700 marketers shared thier knowledge and results in one of the most extensive studies in the industry.

You might find this post to be annoying. . . you might find it to be a great relief. Let's see...

According to new research from MarketingSherpa, 60% of B2B marketers revealed that lead generation is their top priority, converting leads into customers trailed closely behind with 57%.