Blogging Can Increase Web Lead Generation by 67%
I read a post by Frank Reed this morning that talked about the decline of blogging among the Inc. 500, from 50% in 2010 to 37% in 2011. I agree with his theory:
Build a Media List to Promote Your Business
Media lists contain the names and information about people and companies that can help you build your company.
Larry LevensonFebruary 6, 2012
Daily Social Media Monitoring and Engagement
A simple plan to manage your daily social media monitoring and engagement
Larry LevensonFebruary 9, 2012
8 Best Free Resources for Building a Media Contact List
I wrote last week about the importance of building a media contact list. With a little legwork, you can find many outlets for free on the internet.
Larry LevensonFebruary 13, 2012
Lead Generation with LinkedIn 277% More Effective than Facebook or Twitter
In a new study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
Larry LevensonFebruary 14, 2012
Inbound Online Marketing for Local Businesses
In the past week, I've been asked several times about inbound marketing for the very small businesses that line our streets all over the country. Sure, it's great to have a business that has 50 employees and $12 million in revenue. . . but many, many small businesses are more…
Larry LevensonFebruary 21, 2012
Franchisee Websites: Analyzing Results for ROI
Franchisors today recognize that it's important for their franchisees to have a strong online presence to spread awareness of their locations in local markets, increase lead generation and customer acquisition, and help improve customer loyalty and retention -- all of which directly benefit the franchisor by increasing royalty streams, expanding…
Larry LevensonFebruary 23, 2012
Using QR Codes in Marketing your Local Franchise Business
QR codes are custom made for marketing your local business. Even though a franchisee might own multiple locations, each is really a local business and deserves it's own marketing plan. Granted, there are some nice synergies (and savings) by developing an overall franchisee marketing plan, you should then think through…
Larry LevensonFebruary 27, 2012
Using QR Code Mobile Marketing at Trade Shows
One of the best places to make use of QR codes is at a trade show. The constraints trade shows place on time, space and resources means QR codes can help fill the gaps of connecting with attendees while building a bridge to your online presence and your opportunity to…
Larry LevensonFebruary 28, 2012