One of the most important sessions of INBOUND13 was presented by Meghan Keaney Anderson, where she presented an device agnostic approach to content. She suggests we need to reframe our perspective to think about the person who is reading our content, not the device on which they’re reading it.
Our ever-changing mobile world
In case you haven’t looked at your mobile traffic lately, things are changing FAST in this corner of the internet.
- 15% of internet traffic is from mobile devices
- There has been a 44% increase in mobile traffic to HubSpot Customer sites in the last 12 months.
- 61% of mobile visitors will return to Google to find a site that is more easily readable.
Your mobile site needs to load quickly and provide the information people are looking for in an easy-to-read format.
Additionally, your mobile website needs to be more than just a mini-version of your desktop site. The March of Dimes understands this concept and has executed beautifully:
Even more than that, Meghan says, you need to understand who is visiting your website and where they are in your sales funnel. Only then can you deliver content that engages them and builds more sales and loyalty.
Here is the video of Meghan’s presentation, so you can capture all the important details of this new way of looking at mobile. You can use the link below to download a PDF of her presentation.
Changing The Way We Think About Mobile: How to Build a Device Agnostic Content Strategy
by Meghan Keaney Anderson
How does this apply to your company? What content strategy changes are you going to make for the new year? How can you better leverage your existing content?
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