HootSuite Integrates LinkedIn Company Pages and Groups

HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced last week.

The integration is key for HootSuite — which previously only supported LinkedIn profiles — in evolving side-by-side with its main user base: social media marketers.

LinkedIn is quickly coming into its own in the social networking realm — and social media managers need to stay on top of it. With the new HootSuite features, they can send company status updates and start group discussions around their content. For companies using LinkedIn for HR marketing and recruiting, it’s an opportunity to post job openings and share professional expertise as well.

This is just the beginning of the two services’ budding partnership. LinkedIn has named HootSuite one of its four charter members in its new Certified Developer Program, a network of developers designated to help marketers, agencies and companies use LinkedIn to connect with their audiences. Needless to say, there’s more LinkedIn functionality on the way for HootSuite.

Here’s a look at how the LinkedIn integration will appear in the HootSuite dashboard:

The main reason we use HootSuite is that it does a great job of scheduling tweets, so that we can queue up a day or even a week’s worth of tweets at a time. This feature is so valuable that I’ll write a blog post focusing specifically on how to use HootSuite for scheduling tweets.

Now HootSuite increases it value to us and our clients by adding LinkedIn Pages and Groups within the software. You’ll be hearing more about these new features in coming weeks as we roll them out to our clients.

Are you using LinkedIn for social media marketing? How might you use the new integration with HootSuite? Tell us in the comments below.