This is the second of a six-part series we’re providing for those who are planning to get started with inbound marketing in 2013. You can find the first article here.
Email marketing is arguably the most powerful channel for lead generation. The size of your email list is a demonstration of your reach and thought leadership. If you don’t have a strong email marketing foundation, you’d better start building that knowledge.
As a marketing channel, email definitely isn’t going away. In a recent DMA study, 75.8% of marketers said that they are using more email than they were three years ago. In fact, according to Forrester Research, investment in email marketing is forecasted to grow from $1.3 billion in 2010 to $2 billion in 2014.
Examples of email marketing
The various channels you leverage in your overall marketing strategy should work in tandem, not in silos. When individual marketing channels — social media, blogging, email, search, etc — work together to promote an offer, or even a full-blown campaign, they can generate even better results than they would have on an individual level.Why you should use email marketing
Email is most powerful when it is integrated with the rest of your marketing efforts. Some of the different ways you can achieve integration between email and other marketings assests include search, social media, mobile, and analytics.
How to create effective email marketing campaigns
There are so many different factors to consider — subject line, optimization, alt text, unsubscribe options, message copy, design — it seems like almost every email is going to get sent with at least one fatal error.
But if you have a visual checklist to remind you what to do (and what not to do) when crafting your email, it’s easy to always do a quick reality check before hitting the ‘send’ button.
If you’re unsure whether your emails are up to snuff for your recipients and their inboxes, reference this visual guide.
Grow your email marketing database, segment and target your email campaigns, and store all of your contacts and analytics data in one place. Good email marketing is all about segmenting your audience and sending relevant information on a timely basis. Our upcoming webinar has specific information on an easy way to build a never-ending email list.
Want to learn more?
Join us on December 13th for our end-of-year webinar on lead generation for 2013. We’re including a unique fast-start program for inbound marketing that we’ve developed. Don’t miss this 45-minute free webinar!
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