Program helps marketing and communications students learn real-world best practices to complement studies
(May 1, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced the launch of its Marketing Boot Camp to help prepare local college students for careers in digital marketing. The digital revolution has created a supply-demand imbalance and a need for marketers trained in the latest digital marketing best practices and technology. The bootcamp is designed to give students and recent grads a crash-course on digital marketing and make them more job-ready.
Alaniz has run an internship and training program in previous years, training dozens of digital marketers. This year the firm has added the bootcamp as a primer that can help students understand digital marketing before making a commitment to a full internship. “This program has been so successful that we’ve hired many of the prior participants,” said the firm’s principal Roxanne Alaniz. “The boot camp allows us to reach more students with a shorter, more intensive program.”
Many of the students come from Sonoma State University in Rohnert Park, Calif., a few miles north of Alaniz’ office in Novato.
The Boot Camp covers the fundamentals of digital marketing, including inbound marketing, content marketing, social media marketing and public relations. The program begins with participants learning inbound marketing and achieving Inbound Certification with marketing automation platform maker HubSpot.
“I learned more from the boot camp than I learned in most of my classes,” said Amy Lee, boot camp graduate and now public relations associate at Alaniz. “Doing real world marketing is very different from studying theory.”
At the end of the program, participants receive a certificate of completion and a letter of recommendation outlining the skill they learned and demonstrated.
About Alaniz Marketing
Alaniz Marketing (www.alanizmarketing.com) was founded in 2008 to help companies enter and prosper in the world of digital marketing with a full suite of services including website development, advertising, inbound marketing, public relations, lead generation, and more.