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Why You Need to Incorporate Social Media into Your Marketing Strategy Digital Marketing

Why You Need to Incorporate Social Media into Your Marketing Strategy

Social media has become an essential component of any company’s digital marketing strategy. The benefits of social media are endless. You can build your brand awareness and loyalty, increase traffic and SEO ranking, and have a powerful tool for conversation amongst current and potential customers. Understanding who you want to…
Alaniz
July 30, 2018
Programmatic Buying is Transforming the Television Advertising Market Advertising

Programmatic Buying is Transforming the Television Advertising Market

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes.…
Alaniz
July 27, 2018