Inbound Marketing Blog | Alaniz Marketing

Advertising Digital Marketing

Why Your Paid Ad Campaign Isn’t As Successful As You Had Hoped

In 2017, $209 billion was spent worldwide on digital advertising. (Source: MAGNA) Considering this tremendous amount of money spent, how much of it was spent wisely? There is a growing amount of advertisers looking to the Google Search Network and social media advertising channels to seek out new business. Although…

AlanizJuly 23, 2018

Company News

Alaniz Marketing Celebrates 10th Anniversary in New Office Space

Alaniz Marketing Celebrates 10th Anniversary in New Office Space Alaniz Offers Free Marketing Boot Camp and Office Incubation Space Novato, Calif. - May 17th, 2018 - Alaniz Marketing celebrates ten years in business at their new office space, 7250 Redwood Blvd in conjunction with the local Novato Chamber of Commerce…

AlanizMay 17, 2018

Company News

Alaniz Marketing Featured Among Top Advertising Agencies in San Francisco

Would you recognize a great agency when you see one? There’s a lot that goes into building excellence. It takes more than a well-designed website, a cluster of intelligent people, and a stereotypically strong work ethic. A great agency is built upon great relationship. Recently, Alaniz Marketing was announced among…

Andrew EricksonApril 19, 2018

CallRail Call Tracking For Data Driven Marketers

Account Based Marketing Digital Marketing Inbound Marketing

CallRail Review: My Experience Exploring Call Tracking for HubSpot, SalesForce, Google Analytics

I was setting up an outdoor advertising campaign for a health care client and started to look at how we would handle ROI calculation and attribution for leads who call in by phone. I have used call tracking in the past, but was never very impressed with any of the…

Andrew EricksonApril 17, 2018