Alaniz Marketing Blog

If you’ve been flirting with the idea of using video to market your product or service, now might be the time to make a serious commitment. Consider some of these numbers: 75 million people in the U.S. watch online videos every day. Merely mentioning the word 'video' in an email…

According to a survey by Nielsen, “word-of-mouth” is the most trusted source of marketing with 84 percent of buyers saying that’s what they trust most. This is nothing new. People have trusted recommendations from friends, family, and neighbors for generations. Why? Because we trust that the source is trying to…

If you’re reading this article on a mobile device, it is probably time for you to get serious about mobile marketing. Consider these statistics: Mobile search surpassed desktop search in 2015, and the gap is widening (source: Google) People spend about 87 hours per month on their mobile devices (source:…

Social media advertising is soaring in use because of its ability to target very specific people. With Facebook, you can target people based on the products and companies they like, groups they join, brands they follow, along with the traditional demographics of age, location, etc. Google AdWords allows you to…