Alaniz Marketing Blog

Comparing HubSpot and Salesforce is a little tricky. Salesforce started as a CRM and added marketing automation through the acquisition of Pardot. HubSpot started as a marketing automation platform and added a CRM through its own internal development. The fact that Salesforce was originally designed from the ground-up to support…

What happens when someone shopping on your e-commerce site abandons his or her shopping cart midway through a purchase? Imagine if you could automatically enroll that person in an email workflow, offering personalized messages and incentives to return and complete the purchase. Or say someone visits a product page 10…