Alaniz Marketing Blog

I'm very interested in understanding the Hispanic market research in the US and its impact on us as marketers. This post is from the Nielsen Wire, and really demonstrates why we all need to be paying attention today to the rapidly growing Hispanic market.

Webinars can be an effective way to connect with groups of franchisees to showcase new services or opportunities, highlight upcoming events, or to coach your new franchisees.  The content of the webinar and the way you conduct the webinar impact the acceptance of webinars as a communication tool in your…

Inbound marketing is really an excellent way to get your website found on the internet, convert your visitors to leads, and leads to customers. But I know from work on our own website, that creating all the content we need and managing social media programs, takes time. . . a…

Analytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. However, there seems to be some confusion around the difference between inbound marketing analytics and website analytics. Meghan Anderson sheds some light on this topic in her…