Alaniz Marketing Blog

Blogging is a fast-paced medium that requires the constant flow of new ideas. While frequent and innovative posts are a sure way of boosting your visibility, sometimes the "well" runs dry of creative ideas.

Dartmouth's Center for Marketing Research recently completed its annual study on the usage of social media by US colleges and universities. A proportional sample of schools in all 50 states are included and with public (28%) and private institutions (72%) ranging in size from 4 to over 54,000 undergraduates. Tuition…

Social media strategy development is more important than ever. We are witnessing fundamental changes in customer behavior and their buying process.

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