Alaniz Marketing Blog

QR codes are custom made for marketing your local business. Even though a franchisee might own multiple locations, each is really a local business and deserves it's own marketing plan. Granted, there are some nice synergies (and savings) by developing an overall franchisee marketing plan, you should then think through…

Franchisors today recognize that it's important for their franchisees to have a strong online presence to spread awareness of their locations in local markets, increase lead generation and customer acquisition, and help improve customer loyalty and retention -- all of which directly benefit the franchisor by increasing royalty streams, expanding…

In the past week, I've been asked several times about inbound marketing for the very small businesses that line our streets all over the country. Sure, it's great to have a business that has 50 employees and $12 million in revenue. . . but many, many small businesses are more…

In a new study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).