Alaniz Marketing Blog

It's essential to effectively target your keywords in your page titles, headlines (or early in the body copy), URLs, etc. But in 2012, content analysis has become far more sophisticated with search engines "reading" pages almost the way humans do and pattern-matching good content, design, layout and usability. There may…

Having a search engine optimization (SEO) strategy is an important cornerstone of lead generation through your website.

Just like Dorothy and Scarecrow wandering in the woods, those of us who are responsible for marketing our companies effectively are concerned about many different things. From our daily blogging activities, to conversations on social media, developing more calls-to-action, creating new whitepapers and case studies, infographics, reports to management, to…

Measuring the impact of online marketing efforts is easy thanks to HubSpot’s new Marketing Grader, a tool that analyzes more than 30 marketing effectiveness metrics, grades a business on a scale from 1 to 100, and provides simple coaching for those areas that fall short.