Alaniz Marketing Blog

Lyris reported recently that event triggered email has a 20% higher open rate than other email campaigns. This is due to the high relevance of synching an email campaign to a specific visitor (or customer) action.

Today, most internet users start the process of buying a product or service by using a search engine to find vendors and product information. How can you make sure that your business is found when these people are looking for you or your competitors? You need to make sure you…

A few days ago I wrote about Measuring Social Media ROI. While this was a good overview, it left open the question of WHAT to measure.

About 6 weeks ago, Google search announced a major change to their search algorithm “that would impact roughly 35% of searches”. This change affected  how "freshness" impacts Google's search results.