Alaniz Marketing Blog

We often talk about lead generation as part of inbound marketing. But not all leads come from your website -- off-site marketing is important, too.

An Econsultancy report, “The State of Social Media 2011” noted that 41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. Further, only 8% could attribute ROI for all their investments in social media.According to…

This is the second in a series of articles about email marketing strategies and best practices. See the first article here.

This is the first of a series of articles about email marketing strategies and best practices.