Alaniz Marketing Blog

A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing.  But they are struggling to respond. Their unpreparedness to manage these key…

We'd been reading Hubspot's ebooks and marketing articles for months, and seeing how their ideas about inbound marketing fit perfectly with what we have been doing for years. The difference was that Hubspot had a proven process for success. . . we'd never stopped long enough to define a process.

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According to new research from MarketingSherpa, 60% of B2B marketers revealed that lead generation is their top priority, converting leads into customers trailed closely behind with 57%.