Alaniz Marketing Blog

HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced last week. The integration is key for HootSuite — which previously only supported LinkedIn profiles — in evolving side-by-side with its main user base: social media marketers. LinkedIn is quickly coming into its own in the…

This is the second in a series of articles about email marketing strategies and best practices. See the first article: Why You Should Use Email Marketing.

The U.S. Federal CAN-SPAM laws require commercial emails to follow certain guidelines. These are pretty easy to follow, and they make sense, too. The guidelines are set by the FTC. Best practices and a basic understanding of the law will ensure your business email follows all legal regulations, and reaches…