Alaniz Marketing Blog

Navigating the realm of marketing often feels like setting sail across a vast sea of uncertainty. But here's a secret compass we've stumbled upon—transparency. Think of it as a hidden treasure that can turn your marketing from average to exceptional. And the exciting part? Alaniz Marketing is here to help…

Artificial intelligence (AI) is a hot topic in marketing right now. It’s changing the way we do marketing and customer relationship management (CRM). CRM platforms are weaving in AI capabilities to make managing customer relationships and marketing campaigns more efficient. When it comes to harnessing this power, HubSpot, a leading…

In today's increasingly diverse world, diversity, equity, and inclusion (DEI) have become essential aspects of successful marketing campaigns. When implemented correctly, DEI can not only elevate your brand but also forge deep connections with your target audience. However, mishandling DEI can lead to disastrous consequences for your brand's reputation. In…

Everywhere you turn in today's world, you hear about DEI and the impact that it is having on companies. For small business owners, this can be intimidating. One wrong step on an issue this large and the backlash could severely harm your entire organization. Navigating the topic of DEI can…