Inbound Marketing Blog | Alaniz Marketing

Company News

Alaniz to Host Upcoming San Francisco HubSpot User Group

Featuring HubSpot's Chief Customer Officer Yamini Rangan, attendees will learn how customer-centric flywheel strategies are shaking up the business landscape and opening new opportunities for implementers.

AlanizFebruary 26, 2020

Digital Marketing

Marketing Trends: Human-Centric Advertising and Building Trust

Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the…

Jared KlebanowJanuary 9, 2020

Digital Marketing Strategy

Four Tips to Improve Your Marketing Attribution

Marketing attribution is one of the hardest challenges we face as marketers. A prospect can have anywhere from one to hundreds of touch-points before making a purchasing decision. In order to optimize ROI, marketers need to identify the effectiveness of their campaigns and figure out which channels are actually driving…

Jared KlebanowOctober 25, 2019