Two people join LinkedIn every second. But then what? How are they using LinkedIn? Is LinkedIn really helping them? Is LinkedIn really helping you?
Wayne Breitbarth, the “LinkedIn Guru”, has helped thousands of people and companies with LinkedIn strategies and Linkedin tips and tricks. He does an annual survey of LinkedIn users, and this year has displayed the results in an easy-to-understand infographic.
Key take-aways from the 2013 LinkedIn survey:
- Over 40% of LinkedIn users have 300-999 1st-degree connections. Tweet this.
- Only 21.9% of LinkedIn users are in 40-50 LinkedIn Groups. Tweet this.
- 58.9% of LinkedIn Users do not have a Company Page, yet 75.8% find LinkedIn useful for researching people and companies. Tweet this.
LinkedIn survey infographic
Wayne’s best advice about getting started with LinkedIn
“Don’t mess with it until you have a strategy. I see way too many people come to my classes and say they are on LinkedIn, but they don’t have a clue what they are going to do with it. I would rather see people strategically using networking, branding and marketing tools they understand as opposed to wasting their time answering another set of emails and accepting connection invitations with no strategy or purpose behind the effort.
“Have a well-defined, documented strategy so you can measure your results or forget it. Your time would be better spent enjoying your favorite hobby or leisure activity. It doesn’t bother me when someone comes to my class and says, “Great, I get it now, but I don’t see how it will work for me; so I am going to pass.” Bravo to that person. At least he is on to the next new idea or thought about how he is going to grow his network and business.”
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