Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

Using LinkedIn for Marketing: The 10 Numbers You Need to Track for ROI

Here is a list of the ten most important LinkedIn metrics you may want to start tracking as you work to accomplish your overall LinkedIn goals.

HubSpot COS FAQ: Going Mobile with Your Website, Blog and Email

Is HubSpot’s COS really designed for mobile platforms of all sizes? The short answer is, “Yes!” The COS tools for web pages, landing pages and blog posts are based on a 12-column HTML5 grid.

4 Broken (or Non-Existent) Structures That Destroy Website Marketing

Basic inbound marketing practices like buyer personas, creating smart goals, automated marketing, and blogging can make or break your efforts.

All About Developing Buyer Personas – Part 4

The interview is one of the most important components of creating buyer personas. Here are some tips to make it easier.

…and Some of our Favorites from Around the Web!

Why 55% of Potential B2B Buyers Might Not Trust Your Website Content

By Dianna Huff published April 3, 2014 When my colleagues, Derek Edmond and Casie Gillette at KoMarketing Associates, and I first viewed responses from our inaugural 2014 B2B Web Usability Report, we weren’t surprised by some of the results.

5 Things Many Marketers Forget When Running A/B Tests

In 2014, the buzzword game has changed. “Data” is the new “synergy.” “Let’s A/B test it” is the new “Let’s circle back on that.” Overall, this is a good thing. Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.

The Greatest Word of Mouth Follow-up Question… Ever!

Posted on Written by Companies – SaaS or otherwise – tell me all the time that Word of Mouth (WOM) is one of, if not the top, method for acquiring new users and customers. While that’s great, what can you really do with that information? Here’s an idea…

LinkedIn Business Development Success Stories

And because I want all my readers to have a banner year, I am not only sharing some of these success stories but also providing links to resources that will help you utilize the same money-making strategies.