Time to kick back and catch up on the latest great reading from Sigma and around the web!

17 Steps to a Perfect Linkedin Profile [Infographic]

Is your LinkedIn profile attracting the attention of the right people? Maybe it’s time to re-visit your profile and spruce it up a bit with these 17 “must haves” for your LinkedIn profile.

Lead Scoring Best Practices in HubSpot

Lead scoring best practices help you attach values to each of your leads based on their professional information and the behavior they’ve exhibited on your website.

Should I Build Inbound Links Using Article Directories? (No)

Using article directories to build inbound links used to be an accepted way of building “authority” on the web. This is no longer the cased as the search engines continue to get smarter.

11 Steps to a Successful Marketing Campaign for Software Companies

As inbound marketers, we’re constantly creating and promoting content to attract prospective customers. In the midst of that ongoing work, it sometimes makes sense to run a concentrated inbound marketing campaign.

…and Some of our Favorites from Around the Web!

10 New Examples of Marketing So Useful, You’d Pay For It

Today’s smart marketers are all about helping their audience – not hyping their products. That’s what I mean when I use the term “Youtility” – it’s marketing so useful, people would pay for it. It’s marketing with so much intrinsic and inherent value that people actually WANT to be exposed to it.

6 Business Analytics Every Marketer Should Understand

Marketing has become a craft routed in metrics, analytics and dashboards. Every aspect of digital marketing can be measured, analyzed and optimized. As more business processes move online the reliance on measurability and analytics cascades across the enterprise.

Our inability to see ahead (The Goldie Hawn problem)

Just over two hundred years ago, Edward Rutledge signed the Declaration of Independence. His direct descendants are Goldie Hawn and Kate Hudson. What sort of odds would you have been willing to lay on that bet?

11 Vital Points of a Social Media Marketing Plan

Tweet Have you got a social media marketing plan? Would you like to learn how to create one? There is no question that social media is an effective and powerful tool for business and product marketing. Everyone can now be found on Facebook or Twitter or both; and even those who proudly say they use …