Time to kick back and catch up on the latest great reading from Sigma and around the web!

4 Broken (or Non-Existent) Structures That Destroy Website Marketing

Basic inbound marketing practices like buyer personas, creating smart goals, automated marketing, and blogging can make or break your efforts.

HubSpot COS FAQ: Are My Marketing Emails Using Responsive Email Design?

Are you using responsive emaildesign for your marketing emails? 43% of all email is opened on smartphones. Are your emails mobile-friendly on all devices?

All About Developing Buyer Personas, Part 1

Buyer Personas are one of the most important tools in your marketing kit. In this series of articles we will discuss the whys and wherefores of buyer personas. This week we introduce you to someone who can make your marketing messages really zing – your buyer persona.

All About Developing Buyer Personas, Part 2

When creating buyer personas, follow these 4 principles to gain thoughtful insight into your customers.

…and Some of our Favorites from Around the Web!

101 Free Ways to Drive Traffic to Your Website

For many, the internet is the easiest way to communicate with others, efficiently complete tasks and discover new things. We know that you have a lot of great ideas and useful info for web users, so why let all that go to waste by not driving the optimum amount of traffic to your website?

Responsive Strategy

Right now around 11 or 12% of the top 100,000 sites are responsive, and no doubt that number is slated to rise over the next few years. As the people in the depraved cat-skinning business say, “there’s more than one way to skin a cat.” The sick bastards.

Marketing’s intersection of complexity and accountability

While I don’t usually cover start-up launches on this blog – a space well-covered by TechCrunch and many others who are great at it – today’s Q&A with Jennifer Zeszut, CEO of Beckon, does correspond with the launch of their company yesterday out of “stealth mode.”

Email Marketing: How Vero Got a 450% Increase in Conversions

For SaaS vendors of any size and at any stage, email marketing – from newsletters to transactional messages – can be an amazing customer acquisition and retention tool. Nothing has replaced, displaced, or outpaced email as a super-effective medium to engage your audience – from prospects to customers – and it doesn’t seem likely to happen anytime soon.