The Weekly RAP for Dec 21, 2012

It’s definitely that time again where we’re all thinking about our New Year’s Resolutions and there’s nothing more empowering than being on top of your game and a marketing calendar, along with some goal planning strategies and motivation to inspire you along the way, are super smart tools to assist you in this objective.

HubSpot has an outstanding training program that is comprehensive and in-depth. You learn how to use all the various tools in the HubSpot platform, and get a crash course in inbound marketing at the same time.But if you’re getting started with inbound marketing as a new HubSpot customer, you’re probably overwhelmed with the amount of things there are to learn, and frustrated that you can’t just get started.

17 Things You Need to Know to Write an Optimized Press Release (Including a Press Release Teardown)

Writing new content for your website or other online sources is great and necessary for effective marketing. However, without the proper methods and best practices, all the hard work will be tossed to the wind.

The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to a recent SundaySky report.

Take a look at these jaw-dropping stats:456.6 million content videos were watched,105.4 billion video ads were viewed,182 million users were watching videos…

If you start noticing a few more messages in your Facebook inbox in the coming weeks from people you don’t know, here’s why. Facebook announced Thursday that it is testing a new option to charge users a one-time fee of $1 to send a message to another user’s inbox on the network who they aren’t friends with.

Hide yo kids, hide yo llamas — the Alpacalypse arrives at midnight. Yes, you have heard of the Dec. 21, 2012 apocalypse, but that was just the Mayans’ sneaky plan to distract from the real destruction set to doom Earth. Expect alpacas to rain down with the space rocks and pillage your supply of canned SpaghettiO’s.

To say “SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content.