There’s some exciting things going on! Check out our latest posts this week!
Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!
This Week on our Blog…
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Designing Mobile WebsitesWhen it comes to the mobile web, there are many methods to quickly get up and running with a mobile site. But just because your site fits on the screen of a smartphone does not mean it is a mobile-optimized website. In order to create a truly optimal experience for your mobile users, it’s important to rethink your site’s structure, content, and overall goals, and fully take into consideration what factors will affect the overall mobile experience for your users. |
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The Inbound Marketing Mix and The Evolution of the 4 PsThe 4 Ps will always have a place in the seasoned marketer’s heart, right? Yet, despite what some may say, the valuable benchmarks they provide should and can still serve as an effective gauge of your overall marketing campaign~if you use them as a springboard and look from a new perspective. |
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Hubspot Partner Agency Presents Free Webinar “Rapid-Start Inbound Marketing for 2013”Prescott Valley, AZ. December 4, 2012 – Sigma Web Marketing, a HubSpot Partner Agency and inbound marketing firm, helps businesses generate qualified leads using the latest inbound marketing strategies. Today Sigma announced a free webinar, “Rapid-Start Inbound Marketing for 2013.”
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Inbound Marketing Made Easy: Part 4 – Utilizing Calls-to-ActionLast week I wrote about creating effective landing pages. . . but how do you get people to visit your landing pages? You use calls-to-action! A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request an ebook or product demo. CTAs should direct people to landing pages, where you can collect visitors’ contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your website. |
and Some Worthwhile Reading From Around the Web…
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Your 12-Point Checklist for Mobile-Optimized Landing PagesWho knew Disney (Walt, not the corporation) was such a prognosticator of things to come? Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing?
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How To Do Everything An Online Marketing Agency Does For Free (And Why You Still Need One)Do-it-yourself (DIY) Marketing is easier than ever. There are a great new tools being released every day that put marketing campaign optimization, customer databases, and advanced ROI tracking in the hands of everyman entrepreneurs who may not see room in the budget for marketing staff or agencies. For them, the tradeoff is simple—why pay cash out of pocket, when with a little bit of time you can do everything an agency does for free? |
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Bill Gates, Ben Affleck help TED celebrate one-billionth video viewAfter six years of spreading ideas online, TEDTalks has reached one billion video views. On its blog, TED explains how a six-video experiment started in 2006 became a viral-video phenomenon with an estimated 1.5 million daily video views: No one knew if people would take 18 minutes to watch “taped lectures” online, and none of us could possibly have predicted the way in which TED Talks would take off over the next few years. |
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10 Strategic Ways to Optimize Your Pinterest Page – InfographicIn September this year, ComScore reported that Pinterest had penetrated the top 50 list of most visited sites in the USA. Not bad for a new social network that is barely 3 years old. The same study highlights Pinterest’s explosive growth, which now equates to over 25 million unique monthly users. |
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