The Weekly RAP for January 11, 2013

Re-thinking Your Website for Mobile Devices

Mobile phones and tablets accounted for a combined 13.3% of total internet page views in August 2012, nearly doubling their share of traffic in just one year, according to comScore Device Essentials.

NBC has sold all the commercial airtime for the Feb. 5 Super Bowl game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million, with some time slots costing as much as $4 million! How long will it take you to generate $4M in sales from that ad? How much is that 30-second exposure worth?

Twitter and the great Twitter-sphere for business is a relatively known and yet uncharted territory. Yet, there’s a whole realm of possibilities we’re missing out on. If you’ll brave the elements with me, we’ll soon become proficiently equipped Twitterers and in no time, we’ll be seasoned birds tweeting with the best of them.

Are your marketing efforts running dry or stale? Lacking the passion, zeal and results of your earlier start-up days? When an entrepreneur starts a new company, he or she does so with a great deal of passion… Belief in the product, vision and goals create an atmosphere where everyone seems to be on the same page.

Contrary to rumor, email is not dead. Nor is it dying in the wake of social media’s rise in popularity. According to our 20 Marketing Trends & Predictions for 2013, email will live on longer than you might think.

When people fail at inbound marketing, it’s usually because they didn’t do what the experts told them to do for some reason. Maybe they weren’t capable, they didn’t listen, they didn’t prioritize it or they didn’t believe it would work for them. But, tactically speaking, there are also many things that inbound marketing failures don’t do, don’t do right or don’t do frequently enough.

I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales. Think about it, good sales people have always been social. They get to know you, what you like, how to please you and bring you back for more. That’s their job, and with the good ones it’s their passion.

The Google Cultural Institute, digitizes artifacts from museums, universities, and other collections and put them online for public consumption. Today the institute brought 42 new exhibits online.