The Weekly RAP for November 1, 2012

There’s some exciting things going on! Check out our latest posts this week!

Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!

This Week on our Blog…

	2 Kinds of Search Engine Optimization (SEO) This post is taken from our new eBook, The Essential Guide to Internet Marketing for Senior Living. …On-Page SEO refers to how well your website’s content is presented to search engines. Off-Page SEO refers to your site’s “authority” on the Internet, which is determined by what other websites “say” about your site. 7 elements of on-page optimization, Improving off-page SEO… Read a chapter exerpt from our latest eBook offer.
	Website Marketing: Put Your Big Rocks in First Like all goals we aspire to achieve, to be effective in your website marketing or inbound marketing efforts, you should begin with the end in mind. This means you’ve identified what your goals are, have ranked them by level of priority and, at each juncture, identified the supporting activities that will help you achieve the bigger picture. But what do you do if you’re “supporting activities” are undermining the foundation?
	Inbound Marketing: Benchmarks to Inspire Marketing Success [Infograph] We recently found Hubspot’s latest eBook, Marketing Benchmarks from 7,000+ Businesses so insightful, we decided to make our own infographic highlighting the significant impact that can be had when you focus on these critical inbound marketing areas. If you’ve wondered just how much work it will take to tip the scales in your favor, consider the benchmarks presented here...
	Social Media Strategies that Work: The Story of a Social Business What does it mean to be social? How can your business be a social business? We read that “being social” means connecting with our audience, being authentic, and listening to others.

and Some Worthwhile Reading From Around the Web…

	10 Dead Simple Tips to Take Advantage of Google+ for SEO It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
	Why You (Yes, You) Need to Create More Landing Pages “Who, me? More landing pages, you say? But I’ve already got some of those floating around my website.” Sure … BUT WHERE ALL THE LEADS AT?!
	5 Tips for Creating a Truly Optimized Mobile Web Experience The mobile web gives people a whole new channel to connect with your company, and establishing a mobile presence has become increasingly important for businesses across all industries. As a marketer, you’ve spent the time and effort to ensure that your desktop website is targeted, branded, and provides the best user experience, and the same should be done for your mobile website.
	64 Google+ Marketing and Branding Tips – Infographic Google+ is a social media network that most people don’t seem to understand. It has now been with us in the social web ecosystem for over 12 months and has reached over 400 million users. Despite this, it is underestimated as a tool for marketing your business and brand.