The Weekly RAP for October 26, 2012

There’s some exciting things going on! Check out our latest posts this week!

Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!

This Week on our Blog…

	Website Marketing: Spooked by Blogging? When it comes to website marketing, nothing spooks me more than blogging. Yet, because it’s so crucial to your website’s ability to get found online, this isn’t a task to be overlooked. Despite this, it seems there’s only so much you can write about, something tells me I might’ve already written about that before and distractions abound…
	What Campaigns Should You Create with Your Buyer Personas? Buyer personas are a crucial part of internet marketing for senior retirement communities. Having clearly defined buyer personas provides alignment between marketing and sales, and helps you get the right type of traffic, leads & customers.
	The “Stealth” Approach to Inbound Marketing for Senior Living Communities I spoke with a senior living community yesterday that was excited about the power of inbound marketing, but not yet ready to hire an agency (like us!) to work with them. Part of the problem in their community is that the management company isn’t “sold” on the idea of inbound marketing, so the local marketing director is looking for a stealth approach.
	Aligning Your Marketing Contractors for Lead Generation Success Many senior living companies use a variety of contractors for support in marketing, PR, website management, social media, web lead generation and qualification, etc. Here is an excerpt from an email I received yesterday that is clearly typical of the marketing efforts in many communities. The only unusual thing here is the writer’s complete candor.

and Some Worthwhile Reading From Around the Web…

	Do you syndicate your blog? Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. It’s like guest blogging, but more focused.
	Why Our Definition of Social Media Engagement and Interaction is Wrong If you look across the web and social media marketing realm, how often do you see the words “engagement” and “interaction” being thrown around? Frankly, the two have been so used and abused that I don’t know if anyone really “gets” their relevance any longer.
	11 Ways to Use SlideShare for Content Marketing Success Regardless of the reasons why you’re publishing — whether it’s to generate leads, build your list, educate your prospects, enhance user satisfaction, or promote your informational products — you can use SlideShare at every step of your process as you plan, write, promote, and profit from the content you create in the form of print books, eBooks, reports, tip sheets, white papers, and more.
	Why Blogging Isn’t Enough Anymore There was a time when the art of SEO practitioners focused on building out highly optimized pages dedicated to narrowly defined themes or keywords. So, if you had an insurance business you would build one page designed to show up in a search for life insurance and another for health insurance and you pretty much left them alone once they were returning some results.