This Week on our Blog

There’s some exciting things going on! Check out our latest posts this week!

Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!

	Getting Found Online: Reaching Boomers and Beyond Last week we looked at a revealing infographic by creatingresults.com that shares where the different generations are spending their time online. If reaching ‘silver surfers’ is your goal, stay with me as we continue to explore some facts and statistics and how to best reach this great generation in our digital world.
	Creating Buyer Personas: Gathering Your Data Personas are archetypes that describe the various goals and observed behavior patterns among your potential users, customers, and referral partners. Personas (sometimes called marketing personas, customer personas, or buyer personas) helps us better understand our buyer so we can create content, emails, and social media that relates to their specific needs, interests, and desires.
	Blueprint for the Perfect Landing Page Design If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. A landing page is a website page that allows you to capture a visitor’s information through a lead form. A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising a particular whitepaper – and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads that you can follow up.
	Getting Found Online: A Crucial Link For Senior Living Websites If you’re up-to-speed at all with the various tricks to getting found online, it’s no secret that content is king. If you’re marketing for a senior living website (or any other for that matter) and you’re not driving any substantial traffic to your website despite creating content consistently, you may be missing a crucial driver.

Worthwhile Reading from Around the Web

	Buy, Build or Both: The basics of list building “Doing marketing right, building relationships and creating love for your company requires some work,” Volpe said. “Suck it up and do your job, and please stop giving marketers a bad reputation by cutting corners.”
	How to Make an Impression in 8 seconds The average adult attention span is 8 seconds. In reality, most people sill stop listening after 5 seconds unless they become interested. Learn the answers to these 3 questions to capture immediate interest.
	These Nonprofit Senior Living Providers are Gamechangers Several companies feature prominently as rapid changers in terms of growth on the 2012 LeadingAge Ziegler 100 of the nation’s top not-for-profit senior living organizations, effectively changing the face of the industry through expansions, acquisitions, and new development, and many organizations topping the list of those with the most growth in 2011 also grew substantially—and consistently—in the past decade.
	Social Media is now Integral to Business Strategy Most companies now look at social media as a key part of their marketing and overall business strategies, according to new research by Econsultancy and Adobe. 75% of digital marketers surveyed working for companies with annual revenue of less than $150MM agreed that ‘social media strategy is integral to business strategy’.