The Weekly RAP! July 27, 2012

Creating Ebooks in PowerPoint

As you know, effective lead generation on your website depends on developing a library of ebooks to educate your prospects. But laying out these ebooks in Adobe InDesign requires a lot of time and a steep learning curve.

Creating ebooks in PowerPoint is easy with this plug-and-play PowerPoint ebook template. Now you can easily create ebooks in PowerPoint that are both visually appealing and effective.

Colleges Should Have Up-to-date Marketing Training Programs

Everyday we find that the people we speak with about marketing are confused. They know that the old ways of marketing (yellow pages, TV ads, telemarketing, and print) are expensive, not as effective as they used to be, and that it’s very hard to measure results from these campaigns. These people think that the “answer” is online marketing and analytics, but they are confused about how to move ahead. Which tools to use? How to measure results? What staff to hire? Are there any qualified people in the job pool?

Inbound Marketing Statistics: Are You Onboard?

The definition of insanity is doing the same thing over and over and expecting different results. Maybe you’re ready for a change? Here’s 13+1 “provocative percentages” every (savvy) business marketer knows… Do you?

9 Questions: Creating Marketing Personas for your Senior Retirement Community

What are marketing personas? Personas are archetypes that describe the various goals and observed behavior patterns among your potential users, customers, and referral partners.

If you’re a marketer, you will find the following post relevant and useful. While targeted to a specific industry, you’ll find helpful info here to to define your own industry’s persona.

Simple & Best Blogging Practices to Help You Get Found

There’s significant value in using a blog to reach out to consumers in ways that cannot be easily done via your average business web site.

By implementing these simple, yet best blogging practices, you’ll carve a whole new path that will let your consumers find you.

Use Small Business Email List for Marketing

Do you remember the sweet anticipation of receiving new email messages? If you are like most people today, you never think of your inbox fondly. It’s like the fading memory of a once-cherished rendezvous that turned into a burdensome relationship. But hey, maybe you can reawaken this first feeling of euphoria in your email subscribers when you use your small business email list for marketing.

4 Ways to Improve Your Google+ Engagement

Are you looking for better engagement on Google+?Google+ has a unique culture and set of capabilities that set it apart from other social networks. Here are four tips that have helped me build engagement and expand business networking…

How Marketing Evolved Into Something People Actually Love [VISUAL]

Marketing has come a long way. It used to be that we marketers had to rely on interruptive, outbound media like TV advertisements, billboards, cold calling, direct mail, and spammy email blasts to deliver our marketing messages. But the times … they’ve been a-changin’.

Inbound Marketing Tips for Small Business

The Internet has been a real boon for small businesses. Virtually any company can set up a website and get started with inbound marketing without breaking the bank. …small businesses shouldn’t shy away from inbound marketing as being too big an effort. I can be done, and done well.

The Most Enduring Lesson Stephen Covey Taught Me

I think that we can agree that the world’s a better place because he lived in it. And that’s all anyone can hope for in this life. Here’s an article tributing the late Stephen Covey…