The Weekly RAP, Nov 30 2012

Website Marketing for the Weary Warrior

If your website marketing efforts to get found online feel more like a drag than a delight, a little attitude adjustment might be all the doctor ordered. I mean, who wants to put so much time and effort into something that doesn’t get your juices flowing and inspire you to keep reaching higher?

Download Your Entire Twitter Archive – Coming Soon!

Twitter CEO Dick Costolo reported that Twitter users will be able to download a full archive of their tweets in just a few weeks.

In a recent talk sponsored by the Ford School of Public Policy and the School of Information at University of Michigan, the CEO discussed Twitter’s role in the future of global communication, and how Twitter democratizes information.

Inbound Marketing Made Easy: Part 3 – Effective Landing Pages

A landing page is a web page that allows you to capture a visitor’s information through a form. A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting a specific campaign.

Therefore, it’s important to build a unique landing page for each of the offers you create…

Your Positioning Statement: It’s Time to Steal the Show

We’re all in this together, right? We’re all trying to make our mark and achieve a level of success in our chosen profession. It’s especially a rare and wonderful trait when we can applaud and celebrate with our competition and their successes, knowing that when all is said and done, we’re all in this together… (right?)

Ok, enough of the sap.

Inbound Marketing Made Easy: Part 2 – Effective Email Marketing

Email marketing is arguably the most powerful channel for lead generation. The size of your email list is a demonstration of your reach and thought leadership. If you don’t have a strong email marketing foundation, you’d better start building that knowledge.

HubSpot Partner Agency Launches “Hire an Inbound Marketing Agency For a Day” for Senior Living Companies

Prescott Valley, AZ.  November 13, 2012.  — Sigma Web Marketing, a HubSpot Partner Agency and leading inbound marketing company, helps businesses generate qualified leads using the latest inbound marketing strategies. Today it announced the launch of its “Hire an Inbound Marketing Agency For a Day” service for senior living and related service providers.

Allies and Acquaintances: Two Key Types of Professional Relationships

Reid Hoffman, the founder of LinkedIn, write about two types of business or personal relationships and about the power of weak links. This information is really helpful whenh you’re looking at all the social connections you have and are wondering why you bother.

Does Google Hate Small Businesses?

So I don’t think Google really “hates” anyone, but I think over the years they’ve unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren’t good marketers, or don’t have good marketers on staff — but because they have fewer resources and less time than companies with large marketing departments. So while Google has continued to improve upon its user experience, in my opinion, those improvements have also put a lot of small business owners at a disadvantage if they’re trying to use Google for marketing.

5 Simple Steps for Do-It-Yourself Search Engine Optimization

Throughout my career I’ve run my own small businesses, consulted with small business owners, and built software for small business users. I’m one of the biggest small business advocates you’ll ever meet. The passionate entrepreneurs who decide to launch and run their own businesses are the force that drives this world forward.

6 Tips for Beating the Blank Page

I expected to spend the afternoon learning more about his stories, the inspiration for his characters. But something else happened that I didn’t expect.

As I moved through the museum, listening to audio, reading and looking at various exhibits, I started jotting down aspects of Roald Dahl’s writing process. It proved to be truly inspirational, and I discovered a few elements of his process that are as important for digital writers and publishers today as they were for him when he was writing his books more than 50 years ago.