Digital Marketer
Alaniz is a fast growing digital marketing agency located in Marin County. We have a tight-knit team of marketing professionals and we have big plans for where we want to take our agency. We are currently looking for an experienced Digital Marketer to join our team.
We are looking for a digital marketer with a hybrid skillset, including the following:
Digital Advertising Strategy and Campaign Development
Management of Search, Social and Display Campaigns
High Level User of AdWords, Facebook, Google Analytics
We offer a world class training program, opportunities for ongoing learning, and rapid advancement for top performers.
Key Responsibilities
Interacting with Clients – Support the team in interacting with clients to understand needs, set strategy, spec projects, set expectations, ensure project success and client happiness.
Developing Strategies – Conduct research, review analytics, and contribute to the development of digital marketing strategies that clearly align with client goals and business objectives.
Building and Managing Campaigns – Develop digital marketing campaign assets. Activities may include research, content production, social media management, content distribution and promotion, proofreading, email and newsletter development, updating website copy, building conversion paths, reviewing analytics, tracking search ranking, managing keyword campaigns, building reports, and more.
Working with Technology – Manage and utilize core marketing technologies and platforms, including Adobe Creative Suite, WordPress, HubSpot, SalesForce, Google Analytics, AdWords, Facebook Ads, Moz, and more.
Project Management – Work as part of a team to deliver work according to our agile process. Participate in daily standups, review & retro, and planning meetings. Manage work in Jira, our project management platform.
Completing Ongoing Training – Complete all required training and certifications in our formal training program to become an expert in inbound marketing, social/search/content marketing, marketing automation software, public relations software, CRM, and more.
Requirements
2+ Years of Experience – 2+ years of relevant experience working in-house or at an agency.
Digital Marketing Savvy – Background knowledge of modern buyer behavior and inbound marketing demand generation strategies, including search, social, and content marketing.
Marketing Technology – Comfortable with marketing technology and a fast learner of new platforms. Basic knowledge of Adobe CS, WordPress, Google Analytics, AdWords, Hubspot, and/or other marketing automation platforms is highly valued.
Qualities – Positive, can-do attitude. Fun to work with and a great team member. Business savvy. Analytical. Adaptable. Strong writer.
Education – Bachelor’s degree or equivalent. Strong intrinsic drive for ongoing learning with ability to demonstrate through coursework, reading, and certifications.
Why work at Alaniz?
Team – Everyone on our team is an amazing person. Everyone is highly talented and a top performer. We play as a team, collaborate, and learn from each other every day.
Clients and Projects – Not only do we have great clients, but the work is interesting too, since we work across multiple industries and on a wide variety of different types of projects.
Agile – We’re a full agile shop. We converted a year ago and it’s revolutionized the way we do business, providing clear process and a scalable framework.
Inbound – Inbound gives us a results-oriented framework and guides our approach to marketing. We are a Hubspot Gold Partner and really helping our clients acquire more customers.
Growth – We’re committed to professional growth. Our team sits down for weekly catered lunch and learns and we formally reserve time in everyone’s schedule for structured professional development tracks.
Balance – We work hard, but everyone takes care of their part (we’re all adults here). And with that responsibility comes a great deal of flexibility and balance.